Most innovation processes are designed to create value. However, the majority of these processes, mostly enhanced by fancy business models, fail at capturing the already created value. Unless the value created is captured either by the process and/or the business model, then are both useless. Besides, not only the capture of the value is decisive but the share of the value itself too.
WE DO HELP MANAGERS TO DESIGN INNOVATION PROCESSES FOCUSED TO CAPTURE A BIG DEAL OF THE VALUE CREATED; WE HELP MANAGER TO DESIGN INNOVATION PROCESSES FOR A FAST TRACK TO SALES.
Erroneously most business models have been built around the need of creating value. Most of these ventures have failed since creation does not imply sales. The word of creating value has become a buzzword. We assist managers at designing their business models around the capture of the value concept. Something directly linked to sales.
Nobody steals your sales. You just let customer go! We assist managers at appraising their value proposition and to reengage with their customer.
Curious to determine HOW well balanced are your Value Creation and your Value Capture crucial elements to any successful business model?
The Value Creation & Value Capture Tool ®
Born as an alternative to traditional management “consulting” firms, Brodgar & Mulligan is a boutique management and a advisory firm focused on the practice of challenging established thinking and drive transformation.
Our solutions evolve around our motto ''passionate about seeking the right balance between firm´s developed degree of innovations and the grade of the sophistication of the demand in a particular geographical market''.
